Media & Marketing Trip: Essential Media Sydney

Recently I had the pleasure of being in Sydney to work with the staff at Essential Media on the marketing and media program for the Aboriginal Carbon Fund (AbCF).

No matter how we look at it, social media is the key to getting your story out to your followers in a quick and effortless manner, so keep an eye out for more stories about the AbCF, the work of the staff and associates and the good news stories from projects that are already running.

AbCF Community Development Officer Lauren (middle seated) with (from left to right) Kayla, Law & Monique from Essential Media Sydney.

AbCF Community Development Officer Lauren (middle seated) with (from left to right) Kayla, Law & Monique from Essential Media Sydney.

As such, I have been asked by the team at Essential Media to write an “Opinion Piece” on the growing number of Indigenous female rangers within the Cape York region and the benefits this has had on their communities as well as their families.

After working with the Essential Media team for three days we came up with a content calendar that will assist the AbCF team to make changes to the way it conducts business through media and social media channels. I have also started work with professional web designers to discuss the look, feel and technical issues involved in redesigning the AbCF website to suit the business moving forward.

By being able to work alongside the Essential Media team we got the ball rolling on media releases and social media content as well as discussing the finer details of organising a Corporate Social Responsibility tour to Cape York Peninsular in the new year.

Thank you to Pete, Monique, Kayla & Law at Essential Media for all your advice and guidance last week and I look forward to working with you all on future AbCF media and marketing projects.

Lauren